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The Fourth Edition Mother Road Route 66 Passport has just gone on sale

KINGMAN, AZ – Touch Media, developer of the innovative Route 66 Navigation app and creator of the innovative Route 66 Passport announced the release of the fourth edition of the Mother Road Route 66 Passport […]

KINGMAN, AZ – Touch Media, developer of the innovative Route 66 Navigation app and creator of the innovative Route 66 Passport announced the release of the fourth edition of the Mother Road Route 66 Passport for the 2023/2024 tourist season. The Route 66 Passport, with its signature blue cover, is the first Passport that can be used along the entire Route 66 corridor. Since 2019, when the first edition was published, it has gained enormous popularity among travelers. It is currently available at many locations along Route 66.

The Route 66 Passport with its signature cover is designed to provide the traveler with a durable and customizable souvenir. The passport was conceived as a means of enhancing the Route 66 experience by encouraging stops to collect special stamps and a small souvenir at each participating location.

The places promoted in the Passport are carefully selected by our team of Route 66 professionals. “We are primarily looking for visitors centers, chambers of commerce and museums where travelers are provided with local and regional information. Where cooperation with visitors centers is not possible, we carefully select small Route 66 focused businesses. We simply request that all selected stops support other local businesses, restaurants, and motels to ensure that travelers have a memorable experience on Route 66,” explains Marián Pavel, CEO of Touch Media. 

For westbound travelers the first location for a Route 66 passport stamp is the Rock And Roll Museum in Joliet, IL. In addition, in the fourth edition an array of new participating places have been added. 

In addition to adding new stamp locations, this edition of the passport has more pages and a quality glued binding to ensure durability. “It’s the best Passport we’ve ever made,” says Jan Švrček from Touch Media.

The Route 66 Passport is traditionally dedicated to the memory of a Route 66 personality who is no longer with us. The fourth edition is dedicated to the memory of Annabelle Russell of the Sandhills Curiosity Shop in Erick, Oklahoma. 

Each year Touch Media uses the marketing power of the passport by sponsoring a page to promote a business selected by our marketing team. In 2022 our featured business was the Midpoint Cafe in Adrian, Texas. In the fourth edition of the passport our profiled business is  Tumbleweed Bar and Grill in Texola, Oklahoma. 

The Route 66 Passport is designed by a team of Route 66 authorities and enthusiasts including artist Joyce Cole, illustrator of the passport maps. Our team also includes Marián Pavel, Jan Švrček and Dries Bessels, tour guide, founding member of the Dutch Route 66 Association, and author. Author, historian and humorist Jim Hinckley of Jim Hinckley’s America, a content consultant on the Route 66 Passport project says, “It is a distinct pleasure to be a part of this team that is passionate about supporting the international Route 66 community, and enhancing the Route 66 travelers experience.“

To ensure that our passport partners use this project to enhance their community, build cooperative partnerships, and provide the traveler with the best possible experience, Touch Media is preparing the 2023 ROUTE 66 PASSPORT BRAND BOOK.  The book has practical advice on how to use the Passport as a tool for community development, to increase sales, and to enhance marketing. This exclusive guide will soon be made available to our partners at no cost.

Touch Media is also working on design and content for a special edition Route 66 centennial Passport. “We have prepared a concept with breathtaking effects for the centennial in 2026. All I can reveal for now is that the Passport will have a distinctive gold cover. We will publish more details later. Currently we are hosting a series of planning sessions with existing and prospective partners as well as our design team. Our goal is ensure that the Centennial Passport a treasured commemorative souvenir,” says Marián Pavel. The Centennial Passport will use specially prepared illustrations by Joyce Cole.  

Touch Media headquartered in Bratislava, Slovakia exemplifies the international nature of Route 66. The company has been working tirelessly on the development of projects to enhance tourism on historic Route 66 since 2017. This includes creation of an e-book on Route 66 travel planning made available in eight languages. The innovative navigation app is transforming the way people travel Route 66 by ensuring they discover the people and places that infuse the trip with an infectious excitement. In addition, the app, and Mother Road Route 66 Passport developed as a companion to enhance the travelers experience, serve as a promotional vehicle for small businesses, motels, RV parks, museums, and visitor centers.  









About Touch Media

Route 66 Navigation, Route 66 Passport and the Historic66 network makes Touch Media the world’s largest provider of travel assistance on Route 66.
Touch Media is a corporation with a longlife tradition in the online area as well as PR, digital marketing and new media. The company is based in Bratislava, Slovakia (European Union).
Touch Media is owned by Jan Švrček and Marián Pavel.


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