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A New Way to Get Your Kicks on Route 66
Touch Media, the digital marketing and app development company that recently released Route 66 Navigation, an innovative offline travel app, is again working to transform the Route 66 experience.
The “Route 66 Passport” with illustrations by artist Joyce Cole will provide Route 66 travelers with a fun, informative, interactive souvenir. As with all Route 66 projects developed by Touch Media, the passport is designed to also provide communities along the Route 66 corridor with a promotional opportunity as well as revenue stream.
As conceived, the traveler would present the passport at select visitor centers for a special souvenir stamp. Through the visitor center the traveler would also receive area information about events, attractions, restaurants, and lodging, and additional souvenirs. Visitor centers would also have the option to sell the passports, as well as the Route 66 Navigation app that is available with seven day or one-year subscriptions.
To develop the passport project the CEO of Touch Media, Marian Pavel, has enlisted the services of several consultants including Dries Bessels. Bessels is a co-founder of the Dutch Route 66 Association, chairman of the Route 66 Road Ahead Partnership International Advisory Committee, author of a guide to Route 66 for the Dutch market, and a guide for Netherlands based U.S. Bikers Route 66 tours. Also working as a consultant on this project is Jim Hinckley of Jim Hinckley’s America, a tourism development consultant that is currently developing promotional projects for the City of Cuba in Missouri, and Grand Canyon Caverns. Hinckley also assists the Route 66 Association of Kingman, serves on the economic development committee for the Route 66 Road Ahead Partnership, and is a member of the Economic Development Advisory Commission for the City of Kingman. He speaks internationally on Route 66 history and the economics of tourism and is the author of numerous books including The Route 66 Encyclopedia, Travel Route 66, The Illustrated Route 66 Historic Atlas and Ghost Towns of Route 66.
The various Route 66 projects developed by Touch Media are grounded in an intimate understanding of the international Route 66 community. In August 2018, Marian Pavel, company co-owner, attended the second European Route 66 Festival in Zlin, Czech Republic to introduce the Route 66 Navigation app and to meet with Route 66 enthusiasts from throughout the world as well as representatives from Route 66 associations and tour company owners. In November he was in attendance of the Miles of Possibility Conference in Carlinville, Illinois during his fourth trip along the Route 66 corridor that included meetings with community leaders, tourism and economic development directors, and Route 66 business owners.
The Route 66 Navigation app represents the future of Route 66 travel. The passport is a tangible link to the era when Route 66 was the Main Street of America.
For further information contact:
Marian Pavel, pavel@touchmedia.sk
Jim Hinckley, jima.hinckley@gmail.com
Dries Bessels, dries.bessels@gmail.com
Comments
We are printing it now. I hope we'll be ready at selected Route 66 places from June 1st!
Hello, I saw that the Passport is ready ! (according to Fanning 66 Outpost & Feedstore, may the 12th) Could you indicate the way to get it ? Thanking you and congratz for the job about the Route 66 !
Hello, we are not sure if we'll be ready at the end of April, but we'll do our best!
Hello, we'll do our best to have it in the stores along Route 66 that time :)
This is a fantastic endeavor! We will travel the WB route in starting May 3, 2019. Will the passports be available by then?
Any idea when these will be available we have a trip planned for end of april.